Experienced press/PR photographer
I have experience working with PR teams both through my press photography with Rex (Features) Shutterstock, as well as working directly with my own clients
I bring an understanding of the types and range of compositions that appeal to the news picture desks photo editors, and I will appreciate the qualities of your talent, product or location.
Maximising your PR for editorial
Combining all of this, I will work with you & your PR team to ensure we create images that clearly tell a story about your offering & which stand the highest chance of being used by the media to generate valuable editorial coverage & PR for you.
Fast editing and supply of images to you and/or the media
I can edit from site for prompt supply to you if required, and through my relationship with Rex I will be able to wire newsworthy images straight into the media’s picture desks within minutes – with your approval.
Case Study – The Faberge Big Egg Hunt, London
In 2011 I worked with my client Rachel Waldron of the Faberge Big Egg Hunt, who was leading a major charity fundraising campaign comprising the largest ever Easter egg hunt to take place in Spring 2012. Hundreds of artists, celebrities and designers created metre high fibreglass eggs which were to be scattered throughout London. Londoners had forty days from 21/2/2012 to locate the giant eggs.
I was employed to create pre-campaign PR photography of the eggs placed in iconic London locations months before the hunt was due to take place.
Eggs-eedingly good photos for the PR campaign
Rachel and I carried a range of the wonderful eggs to various spots across London and worked with the location, street entertainers and business owners to create inspirational photography that brought to life each eggs personality.
Cracking editorial coverage
The images were used throughout the PR campaign across broadcast TV, consumer magazines, national press, London tourism websites, charity and trade media and more. The pic of the busyby-wearing Royal Guard Egg placed between two guards boxes in particular was a real hit with the media
Smashing records not eggs
Midway through the Egg Hunt itself drama struck when one of the eggs went missing, presumed stolen. The egg was safely recovered by police, I photographed Rachel collecting the egg from Charing Cross police station and supplied the Evening Standard with images which ran in page 2 editorial in that evening’s edition
The Big Egg Hunt was a tremendous success and made the Guiness World Records for achieving the most participants in an Easter egg hunt. Over 12,000 people took part
“Richard was great to work with when I hired him for The Big Egg Hunt. He really understood the brief and its possibilities, and brought some great ideas for the images which really made the most of the character across the range of eggs we used for the shoot. The media loved the images and we were very happy with the extensive editorial coverage that we received.”